Crypto Payment: Belgian Arm of Black & White Burger Introduces Crypto Payments at All Stores
In a significant move that reflects the growing acceptance of cryptocurrencies, the Belgian arm of the renowned fast food chain, Black & White Burger, has recently announced its decision to accept crypto payments across all its stores in the nation. This development has been received with great enthusiasm, as it not only demonstrates the brand’s commitment to staying relevant in the modern era but also caters to the increasing demand from customers who wish to pay using digital assets.
To facilitate this new payment option, Black & White Burger has teamed up with Lyzi, a prominent French crypto app developer. Through this partnership, all 12 of the chain’s outlets in Belgium will be equipped to accept various cryptocurrencies. The franchise chief of Black & White, Mansour Nasr, expressed the brand’s forward-thinking approach, stating, “Black & White is a contemporary brand that moves with the times. The crypto community is growing. We want to meet the growing demand from customers who want to pay in crypto.”
Customers will have the freedom to choose from 70 different tokens to make their food and drink purchases, making Black & White Burger the first chain in Belgium to offer such an extensive range of crypto payment options. This innovative initiative aims to cater to the preferences of a tech-savvy demographic, embracing the convenience and flexibility offered by digital currencies.
While some may view this move as merely a marketing stunt, Nasr believes that crypto payments could represent a significant portion of the company’s revenue in the near future. He estimates that it could contribute between 2% and 3% to the overall revenue of the chain in Belgium. The adoption of crypto pay also opens up possibilities for exciting collaborations between Black & White Burger and Ibrahim Tsetchoev, co-founder of the chain and a well-known YouTube personality, popularly known as Ibra TV. The brand promises to introduce crypto-themed initiatives in partnership with Ibra TV, further enhancing the overall experience for customers.
Despite the brand’s optimism and the positive reception from crypto enthusiasts, some experts remain skeptical about the true intentions behind this adoption. Louis Larue, a researcher, suggests that Black & White Burger might be leveraging the current popularity of cryptocurrencies among younger age groups and social media influencers. He highlights the tendency for crypto to be promoted as a get-rich-quick scheme and investment opportunity. However, it is undeniable that this move serves as a remarkable marketing strategy, generating a buzz and attracting attention to the brand.
The increasing acceptance of crypto payments is not exclusive to Black & White Burger. Earlier this year, a French pharmacy made headlines by embracing crypto pay, signaling a broader trend within the nation. Parisian Burger King outlets have also incorporated crypto pay-powered mobile phone charging stations, providing customers with added convenience. Furthermore, Brazil has witnessed a surge in crypto pay adoption, with various card issuers introducing solutions that allow customers to pay using tokens, while merchants receive fiat.
In conclusion, the Belgian arm of Black & White Burger has taken a significant step forward by introducing crypto payments at all its stores. This move reflects the brand’s willingness to adapt to evolving customer preferences and demonstrates its commitment to staying at the forefront of the fast-food industry. While some view this as a clever marketing strategy, there is no denying the increasing popularity of cryptocurrencies and the demand for alternative payment methods. As more businesses embrace digital currencies, it remains to be seen how this evolving landscape will shape the future of commerce.